There’s a whole lot of ‘credible statistics’ around the Internet. Make a search for statistics, especially in the context of SEO, and you are bound to come up with bucket-loads of crap that are frequently taken at face value. And then there are sites and authors you’d normally trust. They provide value all the time and no one would blame you if you did take them at face value. No one would blame them, either, for the occasional slip – I know I wouldn’t. And frequently,…Continue Reading “Are You Sure You’re Citing Credible Statistics in Your Blog Posts?”
The Internet is a vast storehouse of knowledge – and bullshit. Fortunately, it is a simple matter to know one from the other. Just remember to NOT judge a piece of content by the supposed authority it displays in terms of authorship or brand.Continue Reading "Who do you trust? Spotting fake authority content : Case Studies"