B2C content marketing strategies (also frequently searched for as ‘b to c marketing‘ and ‘business to consumer marketing‘) require that you communicate with your ideal prospect in simple language. A B2C prospect would ideally ask for information, not research (which is the domain of B2B). That said, it does enhance your credibility when you link to authentic research material or your company’s data sheets, but that isn’t normally your prospects’ priority. Who is the ideal writer for B2C content marketing? Businesses looking for targeted organic traffic understand…Continue Reading “B2C Content Marketing Strategies – SEO Content Writer or Subject Expert, Who Do You Need?”
Long intros and goodbyes are boring – let’s dive into the most interesting stats about the relevance of content marketing services in view of current inbound trends.
And let’s get something out of the way first.Continue Reading "Hubspot Inbound 2016 & Relevance of Content Marketing Services"