B2C content marketing strategies (also frequently searched for as ‘b to c marketing‘ and ‘business to consumer marketing‘) require that you communicate with your ideal prospect in simple language. A B2C prospect would ideally ask for information, not research (which is the domain of B2B). That said, it does enhance your credibility when you link to authentic research material or your company’s data sheets, but that isn’t normally your prospects’ priority. Who is the ideal writer for B2C content marketing? Businesses looking for targeted organic traffic understand…Continue Reading “B2C Content Marketing Strategies – SEO Content Writer or Subject Expert, Who Do You Need?”
Long intros and goodbyes are boring – let’s dive into the most interesting stats about the relevance of content marketing services in view of current inbound trends.
And let’s get something out of the way first.Continue Reading "Hubspot Inbound 2016 & Relevance of Content Marketing Services"
The signs were clear and the Hubspot State of Inbound 2016 report does nothing to dispel them. Content, today, is the Emperor where it used to be the King ( I really am quoting myself ). This is the age of Inbound Marketing where your customers find you and buy from you because you are already providing value. Bombarding your target audience with ‘recommendations’ and cold calls just doesn’t cut it any longer. Unsure of the value of SEO content? Be advised: Google has been sharpening the pickets for…Continue Reading “SEO Content & Inbound”